6 Ways To Make Your Website Home Page About Your Client
I see this a lot – website home pages starting by talking about the company. “We do this,” “We believe that,” “Our mission is…” And it makes sense. After all, you’re proud of your business. You want people to know how great it is. But here’s the problem: your visitors didn’t come to your website…
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9 Essential Pages Every Service-Based Business Website Must Have
If you’re a service-based business owner, your website is often the first impression potential clients have of you. It’s more than just an online brochure – it’s your most powerful marketing tool. Yet, many business owners overlook the importance of having the right pages on their website. Instead of converting visitors into leads, their websites…
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Website Bounce Rates: What They Are and 7 Ways to Reduce Them
Every website owner wants visitors to stay, explore, and take action on their website – whether that means filling out a form, making a purchase, or reading more content. But what happens when visitors leave almost immediately after arriving? This is known as a bounce, and it’s a key metric that can reveal whether your…
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10 Benefits of a Blog for Your Business Website
A blog is no longer just an online diary; it’s a versatile tool that can significantly impact your business’s success. Whether you’re a startup, a growing small business, or an established company, maintaining a blog on your website offers a unique opportunity to connect with your audience, improve your online visibility, and establish authority in…
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Does Your Canadian Business Website Need a Website Privacy Policy?
Does Your Canadian Business Website Need a Privacy Policy? In today’s digital age, protecting customer information isn’t just a courtesy – it’s an obligation. Privacy laws worldwide continue to evolve, and Canadian businesses are no exception. If your business collects any personal data from clients, it’s important to understand your legal responsibilities regarding privacy. In…
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10 Must-Have Features To Increase Website Conversions
In today’s digital-first world, a website often serves as the primary storefront for businesses of all sizes. A well-designed, optimized website can convert curious visitors into loyal customers, acting as a powerful tool to drive revenue, enhance brand reputation, and grow your business. But what exactly makes a website effective and increases website conversions? Which…
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5 Signs You Need a New Website
5 Signs You Need a New Website In today’s digital world, your website is often the first impression potential customers have of your business. It’s your storefront, marketing hub, and the face of your brand—all rolled into one. However, not all websites age gracefully, and what once served you well might now be holding you…
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How to Prepare Your Content for a Website Redesign
As a business owner, you’ve decided it’s time for a website redesign – congratulations! Whether your current website feels outdated, isn’t converting visitors into customers, or simply doesn’t reflect your brand anymore, a redesign can breathe new life into your online presence. However, a successful redesign isn’t just about aesthetics and functionality; it’s also about…
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Why Facebook Should Not Be Your Website
Having a strong online presence is crucial for business success. With the rise of social media platforms, many business owners are tempted to use Facebook as their primary online platform. However, relying solely on Facebook can be detrimental to your business in the long run. In this blog post, I explore why a professional website…
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Is Your Website The Salesperson Who’s Not Making Sales?
Imagine hiring a salesperson who seems perfect on paper but consistently fails to make any sales. They dress well, they show up on time, but for some reason, they just can’t close a deal. Frustrating, right? Now, consider your website. It looks professional and it’s functional, but it’s not converting visitors into leads or customers.…
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