Website Security – Protecting Your Business and Customers
In this digital age, having a strong online presence is essential for any business. However, with the increased reliance on websites and online platforms, the risks associated with cyber threats have also grown exponentially. Ensuring your website security is crucial to safeguarding your business and protecting your customers’ sensitive information. In this blog post, we…
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Click-Through Rate (CTR) In Organic Search
Click-through rate (CTR) is a crucial metric in digital marketing. A higher CTR indicates that more people are clicking on a webpage, a sign of effective SEO strategies and engaging content. In the context of organic website searches, understanding CTRs can provide insights into user behaviour and help businesses optimize their organic search strategies. In…
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5 Ways To WOW Your Website Visitors
One of the most important things to remember when it comes to creating a website is the user experience. Your website users want a website that loads quickly, is easy to navigate and has the information they are looking for. Let’s look at the top 5 ways you can WOW your website visitors. 1. A…
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Core Web Vitals and Why They Are Important
Core Web Vitals and Why They Are Important Chances are you’ve never heard of Core Web Vitals, or why it’s important to pay attention to them. If your website was built by a professional agency, you likely don’t need to be concerned, but as a website owner, you should have at least a basic understanding…
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Our WordPress Care Plans Just Got Better
Our WordPress Care Plans Just Got Better If you are on one of our WordPress Care Plans, then you already know we look after a lot of stuff for you. Things like: Daily Off-Site Backups WordPress Core Updates WordPress Plugin Updates Depending on your package, you also get: 24/7 Security Protection Malware Protection Enhanced Email…
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What Are You Selling?
What are you selling? If I asked you this right now and you had to answer right away, I’m betting you’d get it wrong. Well, maybe not wrong, but not exactly right. For instance, if I asked you what Nike sold, you might say sneakers (or running shoes) , or sporting goods, or clothing.…
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Our Response to COVID-19
Everyone, globally, is being affected by what is currently happening in our world. Every business, every family, every individual. I am writing this email from my home office, which, like many of you, has become the new normal. Video conferencing is now the go-to for client meetings, online-ordering is at an all-time high, and we…
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Icebergs and Websites
Last month I had the pleasure of spending a few days in Newfoundland. One of the highlights of the trip was seeing a beautiful iceberg off the coast of Twillingate. This particular iceberg was estimated to be 150 feet high. Of course, that was only the part we could see. The part we couldn’t see, the…
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Backing Up Your WordPress Website
One of the worst things that can happen to you as a business owner is having your website go down, or even worse, hacked. If this ever happens, one of the most important things that will help you get back online is a recent backup. That’s why it’s so important to have a strategic backup…
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Using Whitespace In Your Website
Whitespace has often been used as an effective marketing and design strategy. In this article, we’ll talk about whitespace and how it can be used in your website. What is Whitespace? Whitespace, or negative space, is the space between elements on a page. It can be the space surrounding website graphics, the space between blocks of…
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