What are you selling? If I asked you this right now and you had to answer right away, I’m betting you’d get it wrong. Well, maybe not wrong, but not exactly right. For instance, if I asked you what Nike sold, you might say sneakers (or running shoes) , or sporting goods, or clothing.…
Read MoreEveryone, globally, is being affected by what is currently happening in our world. Every business, every family, every individual. I am writing this email from my home office, which, like many of you, has become the new normal. Video conferencing is now the go-to for client meetings, online-ordering is at an all-time high, and we…
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