Core Web Vitals & Why They Are Important Chances are you’ve never heard of Core Web Vitals, or why it’s important to pay attention to them. If your website was built by a professional agency, you likely don’t need to be concerned, but as a website owner, you should have at least a basic understanding…
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Whitespace has often been used as an effective marketing and design strategy. In this article, we’ll talk about whitespace and how it can be used in your website. What is Whitespace? Whitespace, or negative space, is the space between elements on a page. It can be the space surrounding website graphics, the space between blocks of…
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We’re pretty pumped today at The Pridham Group. We were just notified that we are being honoured with two Vega Digital Awards for our website designs. Each year, Vega Digital Awards recognizes and honours the outstanding performance, talent and effort of the best digital and creative professionals, web developers, web designers and web agencies around…
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We are super excited to announce the launch of the new website for the Imperial Theatre in conjunction with their 25th anniversary. In collaboration with Bruce Wright of Wright Advertising and Marketing, The Pridham Group rebuilt the Imperial Theatre website from the ground up, with a brand new look. Custom programming not only allows events to…
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At The Pridham Group, we love building websites. And we should, because that’s what we do. We love pixel perfect layouts, staying above the fold, colour pallets, and calls to action. But what we love more is when a client truly understands what we do. This was the case when we were approached by Khryspn…
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Develop Saint John is an organization with a vision to grow Saint John by instigating investment in strategic real estate developments that add value to our community. Their mission is to grow the tax base in Saint John by relentlessly creating and seizing real estate opportunities and getting deals done. In a collaborative effort with The Wright Agency, who…
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As the saying goes, you only have one chance to make a first impression, and in this age of Social Media, first impressions are often based on your profile picture. They say you shouldn’t judge a book by its cover, but the reality is that it is done all the time. We are judged, right…
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No, I’m talking about getting enough sleep (although getting the proper amount of rest is certainly important). What I’m actually referring to is Name, Address and Phone Number. Let me explain … NAP (Name, Address, Phone Number) is one of those things that search engines like Google take into account when deciding on what websites…
Read MoreOn a website, a Call To Action (or CTA) is any element that encourages your website visitors to do something, or to “take action”. This may mean downloading a PDF, filling out a form, booking a consultation, buying a ticket, signing up for your service, etc. If you find your visitors are not taking action, there are 3…
Read MoreWe love working with Maritime entrepreneurs, and we were lucky enough to work with Mudge Engineering Associates Inc., an Engineering Services and Solutions company based in Halifax, Nova Scotia. They had an outdated website and approached us to design and develop a new energetic website for them that was contemporary, effective, and customer sensitive. Working with their…
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