One of the worst things that can happen to you as a business owner is having your website go down, or even worse, hacked. If this ever happens, one of the most important things that will help you get back online is a recent backup. That’s why it’s so important to have a strategic backup…
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January has always been the time when we look at changing things up. We make New Year’s resolutions, maybe decide to start eating better, get a bit more exercise, or, as business owners, looking at what we can change in our business to make it more profitable and efficient. One thing that we should…
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At The Pridham Group, we love building websites. And we should, because that’s what we do. We love pixel perfect layouts, staying above the fold, colour pallets, and calls to action. But what we love more is when a client truly understands what we do. This was the case when we were approached by Khryspn…
Read MoreWhen choosing fonts for your website, there is one main idea to keep in mind. Readability In this article, we will discuss 5 points about fonts that you should keep in mind when deciding on typography for your website.
Read MoreOn a website, a Call To Action (or CTA) is any element that encourages your website visitors to do something, or to “take action”. This may mean downloading a PDF, filling out a form, booking a consultation, buying a ticket, signing up for your service, etc. If you find your visitors are not taking action, there are 3 things you…
Read MoreWorking with a new Content Management System can be daunting at first. WordPress is one of the easiest platforms we have worked with from a client viewpoint, but even WordPress has it’s quirks. This is the first in a series of articles about working with WordPress.
Read MoreYesterday I gave you a handy Facebook Checklist to help you maximize the effectiveness of your Facebook Fan Page. One of the items on the list makes reference to using Facebook Graph Search to determine what type of content your Fans are interested in. Posting relevant content on your Fan page is even more important…
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