In an increasingly digital age, your service-based business website acts as the public face of your company. It’s often the first point of contact for potential customers, setting the tone for the interaction they’ll have with your business. And here’s the crux of it – your website isn’t just about beautiful design; it’s about function,…
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One of the most important things to remember when it comes to creating a website is the user experience. Your website users want a website that loads quickly, is easy to navigate and has the information they are looking for. Let’s look at the top 5 ways you can WOW your website visitors. 1. A…
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What are you selling? If I asked you this right now and you had to answer right away, I’m betting you’d get it wrong. Well, maybe not wrong, but not exactly right. For instance, if I asked you what Nike sold, you might say sneakers (or running shoes) , or sporting goods, or clothing.…
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Whitespace has often been used as an effective marketing and design strategy. In this article, we’ll talk about whitespace and how it can be used in your website. What is Whitespace? Whitespace, or negative space, is the space between elements on a page. It can be the space surrounding website graphics, the space between blocks of…
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At The Pridham Group, we love building websites. And we should, because that’s what we do. We love pixel perfect layouts, staying above the fold, colour pallets, and calls to action. But what we love more is when a client truly understands what we do. This was the case when we were approached by Khryspn…
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No, I’m talking about getting enough sleep (although getting the proper amount of rest is certainly important). What I’m actually referring to is Name, Address and Phone Number. Let me explain … NAP (Name, Address, Phone Number) is one of those things that search engines like Google take into account when deciding on what websites…
Read MoreI recently had the pleasure of giving a presentation to the CBRG (Collaborative Business Referral Group), which is a Saint John networking group that focuses on passing qualified referrals to its members. The main chunk of the presentation was dedicated to the importance of having a mobile friendly website. As we all know, the usage…
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