Blog Posts Related To Marketing

Woman in glasses looking at ads

What Are You Selling?

By thepridhamgroup / November 3, 2020 /

What are you selling?   If I asked you this right now and you had to answer right away, I’m betting you’d get it wrong. Well, maybe not wrong, but not exactly right. For instance, if I asked you what Nike sold, you might say sneakers (or running shoes) , or sporting goods, or clothing.…

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Using Whitespace In Your Website

Using Whitespace In Your Website

By thepridhamgroup / January 10, 2019 /

Whitespace has often been used as an effective marketing and design strategy. In this article, we’ll talk about whitespace and how it can be used in your website. What is Whitespace? Whitespace, or negative space, is the space between elements on a page. It can be the space surrounding website graphics, the space between blocks of…

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Website 911

By thepridhamgroup / May 28, 2018 /

At The Pridham Group, we love building websites. And we should, because that’s what we do. We love pixel perfect layouts, staying above the fold, colour pallets, and calls to action. But what we love more is when a client truly understands what we do. This was the case when we were approached by Khryspn…

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Don’t Forget Your NAP

Don’t Forget Your NAP

By thepridhamgroup / March 10, 2018 /

No, I’m talking about getting enough sleep (although getting the proper amount of rest is certainly important). What I’m actually referring to is Name, Address and Phone Number. Let me explain … NAP (Name, Address, Phone Number) is one of those things that search engines like Google take into account when deciding on what websites…

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Stop Being Romantic

By thepridhamgroup / April 19, 2016 /

How often do you hear the phrase “things were different in my day”, or “things were much better in the good old days”. Yes, things were much different.

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More Than A Pretty Picture

By thepridhamgroup / May 14, 2013 /

I recently had the pleasure of giving a presentation to the CBRG (Collaborative Business Referral Group), which is a Saint John networking group that focuses on passing qualified referrals to its members. The main chunk of the presentation was dedicated to the importance of having a mobile friendly website. As we all know, the usage…

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