Blog Posts Related To Search Engine Optimization

Woman accessing a website using a braille keyboard

The Importance Alt Text for Website Accessibility and SEO

By thepridhamgroup / September 12, 2023 /

Imagine a world where certain individuals couldn’t experience the beauty and utility of your website in its full glory. Sounds unfair, doesn’t it? Enter alt text, the unsung hero of web accessibility. Short for “alternative text,” alt text is a description added to images on a webpage, serving as an audio alternative that can be…

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Small Business Website Design

6 Ways A Well-Designed Website Can Boost Your Small Business’ Online Presence

By thepridhamgroup / August 5, 2023 /

In today’s digital age, having a strong online presence is essential for the success of any small business. One of the primary tools to achieve this is a well-designed website. A carefully crafted website can serve as the cornerstone of your online presence, enabling you to reach a wider audience, establish credibility, and ultimately drive…

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Website Design for Small Business

The Power of Effective Website Design for Small Businesses

By thepridhamgroup / July 21, 2023 /

In today’s digital age, having a strong online presence is crucial for the success of any small business. And at the heart of that online presence lies a well-designed and user-friendly website. Website design plays a pivotal role in attracting, engaging, and converting visitors into customers. It is not just about aesthetics; it encompasses functionality,…

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Old Rusted Sign indicative of the importance of keeping your website up to date

Don’t Forget About Your Website

By thepridhamgroup / June 23, 2023 /

In the hustle and bustle of daily operations and meeting targets, businesses often launch their websites and then let them sit idle. What many entrepreneurs and managers don’t realize is that a website isn’t a static ‘launch and forget’ entity. Your website is an interactive space that represents your brand to the digital world, playing…

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I drawing showing the connection between design and seo

The Link Between Website Design and SEO

By thepridhamgroup / June 19, 2023 /

The Link Between Website Design and SEO In today’s digital landscape, having a well-designed website is crucial for businesses to succeed online. However, it’s not just about aesthetics and user experience. The design of your website also plays a vital role in search engine optimization (SEO). In this blog post, I delve into the connection…

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Women clicking a mouse

Click-Through Rate (CTR) In Organic Search

By thepridhamgroup / May 19, 2023 /

Click-through rate (CTR) is a crucial metric in digital marketing. A higher CTR indicates that more people are clicking on a webpage, a sign of effective SEO strategies and engaging content. In the context of organic website searches, understanding CTRs can provide insights into user behaviour and help businesses optimize their organic search strategies. In…

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iceberg in the Atlantic Ocean on a clear day

Icebergs and Websites

By thepridhamgroup / July 17, 2019 /

Last month I had the pleasure of spending a few days in Newfoundland. One of the highlights of the trip was seeing a beautiful iceberg off the coast of Twillingate. This particular iceberg was estimated to be 150 feet high. Of course, that was only the part we could see. The part we couldn’t see, the…

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Website 911

By thepridhamgroup / May 28, 2018 /

At The Pridham Group, we love building websites. And we should, because that’s what we do. We love pixel perfect layouts, staying above the fold, colour pallets, and calls to action. But what we love more is when a client truly understands what we do. This was the case when we were approached by Khryspn…

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Don’t Forget Your NAP

Don’t Forget Your NAP

By thepridhamgroup / March 10, 2018 /

No, I’m talking about getting enough sleep (although getting the proper amount of rest is certainly important). What I’m actually referring to is Name, Address and Phone Number. Let me explain … NAP (Name, Address, Phone Number) is one of those things that search engines like Google take into account when deciding on what websites…

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Monday Morning Marketing Moment #2

By thepridhamgroup / February 29, 2016 /

Welcome to our “Monday Morning Marketing Moment”. This is the second in a series of short blog posts that center around digital marketing. Today we will be talking about promoting your website.

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