Imagine a world where certain individuals couldn’t experience the beauty and utility of your website in its full glory. Sounds unfair, doesn’t it? Enter alt text, the unsung hero of web accessibility. Short for “alternative text,” alt text is a description added to images on a webpage, serving as an audio alternative that can be…
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In today’s digital age, having a strong online presence is essential for the success of any small business. One of the primary tools to achieve this is a well-designed website. A carefully crafted website can serve as the cornerstone of your online presence, enabling you to reach a wider audience, establish credibility, and ultimately drive…
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In today’s digital age, having a strong online presence is crucial for the success of any small business. And at the heart of that online presence lies a well-designed and user-friendly website. Website design plays a pivotal role in attracting, engaging, and converting visitors into customers. It is not just about aesthetics; it encompasses functionality,…
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In the hustle and bustle of daily operations and meeting targets, businesses often launch their websites and then let them sit idle. What many entrepreneurs and managers don’t realize is that a website isn’t a static ‘launch and forget’ entity. Your website is an interactive space that represents your brand to the digital world, playing…
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The Link Between Website Design and SEO In today’s digital landscape, having a well-designed website is crucial for businesses to succeed online. However, it’s not just about aesthetics and user experience. The design of your website also plays a vital role in search engine optimization (SEO). In this blog post, I delve into the connection…
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Click-through rate (CTR) is a crucial metric in digital marketing. A higher CTR indicates that more people are clicking on a webpage, a sign of effective SEO strategies and engaging content. In the context of organic website searches, understanding CTRs can provide insights into user behaviour and help businesses optimize their organic search strategies. In…
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Last month I had the pleasure of spending a few days in Newfoundland. One of the highlights of the trip was seeing a beautiful iceberg off the coast of Twillingate. This particular iceberg was estimated to be 150 feet high. Of course, that was only the part we could see. The part we couldn’t see, the…
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At The Pridham Group, we love building websites. And we should, because that’s what we do. We love pixel perfect layouts, staying above the fold, colour pallets, and calls to action. But what we love more is when a client truly understands what we do. This was the case when we were approached by Khryspn…
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No, I’m talking about getting enough sleep (although getting the proper amount of rest is certainly important). What I’m actually referring to is Name, Address and Phone Number. Let me explain … NAP (Name, Address, Phone Number) is one of those things that search engines like Google take into account when deciding on what websites…
Read MoreWelcome to our “Monday Morning Marketing Moment”. This is the second in a series of short blog posts that center around digital marketing. Today we will be talking about promoting your website.
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