Blog Posts Related To Search Engine Optimization

iceberg in the Atlantic Ocean on a clear day

Icebergs and Websites

By thepridhamgroup / July 17, 2019 /

Last month I had the pleasure of spending a few days in Newfoundland. One of the highlights of the trip was seeing a beautiful iceberg off the coast of Twillingate. This particular iceberg was estimated to be 150 feet high. Of course, that was only the part we could see. The part we couldn’t see, the…

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Website 911

By thepridhamgroup / May 28, 2018 /

At The Pridham Group, we love building websites. And we should, because that’s what we do. We love pixel perfect layouts, staying above the fold, colour pallets, and calls to action. But what we love more is when a client truly understands what we do. This was the case when we were approached by Khryspn…

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Don’t Forget Your NAP

Don’t Forget Your NAP

By thepridhamgroup / March 10, 2018 /

No, I’m talking about getting enough sleep (although getting the proper amount of rest is certainly important). What I’m actually referring to is Name, Address and Phone Number. Let me explain … NAP (Name, Address, Phone Number) is one of those things that search engines like Google take into account when deciding on what websites…

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Monday Morning Marketing Moment #2

By thepridhamgroup / February 29, 2016 /

Welcome to our “Monday Morning Marketing Moment”. This is the second in a series of short blog posts that center around digital marketing. Today we will be talking about promoting your website.

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Social Media and Search Engine Rankings

By thepridhamgroup / February 17, 2016 /

Whenever I discuss website design with my clients, I always stress the importance of including Social Media in their overall marketing plan. In fact, the effect that Social Media has on Search Engine Rankings is often very much misunderstood. Everyone knows how important it is for a business to have a website, yet not everyone understands how important Social…

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Google Expands Mobile-Friendliness As A Ranking Signal

By thepridhamgroup / March 16, 2015 /

What used to be a “nice to have” has now become a “must have”, especially when it comes to Google and your website. Google has officially stated that, starting April 21st, they will be “expanding our use of mobile-friendliness as a ranking signal”.

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Some Common WordPress Terms Explained – Part 2

By thepridhamgroup / February 28, 2015 /

Yesterday I explained some of the common terms you might see when hosting a WordPress website. Today, I will delve a little deeper into this, looking at URLs and Permalinks. Let’s continue … URL – URL is an acronym for Uniform Resource Locator. Every page on the Internet has a unique “address”, known as its URL. When you add links to…

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