Last month I had the pleasure of spending a few days in Newfoundland. One of the highlights of the trip was seeing a beautiful iceberg off the coast of Twillingate. This particular iceberg was estimated to be 150 feet high. Of course, that was only the part we could see. The part we couldn’t see, the…
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Whitespace has often been used as an effective marketing and design strategy. In this article, we’ll talk about whitespace and how it can be used in your website. What is Whitespace? Whitespace, or negative space, is the space between elements on a page. It can be the space surrounding website graphics, the space between blocks of…
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January has always been the time when we look at changing things up. We make New Year’s resolutions, maybe decide to start eating better, get a bit more exercise, or, as business owners, looking at what we can change in our business to make it more profitable and efficient. One thing that we should…
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We are super excited to announce the launch of the new website for the Imperial Theatre in conjunction with their 25th anniversary. In collaboration with Bruce Wright of Wright Advertising and Marketing, The Pridham Group rebuilt the Imperial Theatre website from the ground up, with a brand new look. Custom programming not only allows events to…
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Develop Saint John is an organization with a vision to grow Saint John by instigating investment in strategic real estate developments that add value to our community. Their mission is to grow the tax base in Saint John by relentlessly creating and seizing real estate opportunities and getting deals done. In a collaborative effort with The Wright Agency, who…
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We recently had the pleasure of working with Blue Claw Property Management & Concierge in the design and development of their new website. Blue Claw Property Management & Concierge is a full-service residential property management company providing custom concierge services to discerning clientele on Cape Cod and Nantucket Island. The owners of Blue…
Read MoreRecently we had the pleasure of working with Ready Arc Training and Testing on the development of their new website. Ready Arc Training and Testing is a private welding school located in Saint John, New Brunswick that provides professional welder training and testing. They found that their existing website was dated, information was difficult to…
Read MoreWhen choosing fonts for your website, there is one main idea to keep in mind. Readability In this article, we will discuss 5 points about fonts that you should keep in mind when deciding on typography for your website.
Read MoreOn a website, a Call To Action (or CTA) is any element that encourages your website visitors to do something, or to “take action”. This may mean downloading a PDF, filling out a form, booking a consultation, buying a ticket, signing up for your service, etc. If you find your visitors are not taking action, there are 3…
Read MoreEarlier this week we launched a new website for McTague Insurance. McTague Insurance is an independent, locally owned and operated insurance broker with offices in Saint John, Quispamsis and Hampton. The Pridham Group was hired to redesign the existing website, which was looking dated and was difficult to use on mobile devices.
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