Monday Morning Marketing Moment #4

Mark's Monday Morning Marketing Moment #4

Welcome to our “Monday Morning Marketing Moment”.

This is the fourth in a series of short blog posts that center around digital marketing.

Today we will be talking about Coming Soon Pages.

Launching a new website is exciting, but it’s also a lot of hard work. There is copy and images to be finalized, designs to be approved, calls-to-action to decide on, landing pages to develop. There is testing, testing and more testing. 

But, even if you are not ready to go live yet, you should be building up excitement (and SEO) around the launch of your new website.

That’s where a “Coming Soon” page comes into the picture.

A Coming Soon page can be looked at as a kind of placeholder – your home on the web that you’ll soon be moving into.

A Coming Soon page offers you a number of things. You can:

  • Start driving traffic to your website
  • Get your website indexed in search engines
  • Build excitement around your launch
  • Collect email addresses of people interested in the launch

So, what are the 5 things a Coming Soon page must have?

1. Your Company Logo and Brand Colours

Having your company logo on your Coming Soon page is a way to start building brand awareness. It also adds credibility (you are a “real” business). Your page layout should also incorporate your brand colours to reinforce this.

2. A Method Of Collecting Email Addresses

When you do launch, you want to tell as many people as possible about it.

Naturally, you will be doing a Social Media blast announcing your new website, but, by collecting email addresses directly on your Coming Soon page, you can start building a list of people that are specifically interested in your services.

Just be sure to use a third party application for this, such as MailChimp, Constant Contact, orAWeber.

3. A Teaser

Give your viewers an idea of what is coming.

Some companies choose to be a bit mysterious and vague on their Coming Soon pages. Others spell out exactly what is coming  – being clear and descriptive.

The choice is up to you, but it should be catchy enough that people will want to give you their email address.

4. Page Title and Description

Your Page Title and Page Description are important for 2 reasons:

  1. They allow you to specify what shows up in Search Engine display results, and
  2.  Starts building SEO for your website

Now, you aren’t going to jump to the top of Google simply by adding a title and description, but you will be on your way on building your website presence.

5. Links To Your Social Media profiles

If you have a Facebook page, a Twitter profile, a YouTube channel or other social media profiles, be sure to link to them from your Coming Soon page.

You will start gaining some Social Media growth, and can use these profiles to keep your customers up to date on what is happening in your business.

To wrap up …

These are my thoughts on the 5 most important things to have on your Coming Soon page. What are your thoughts about this? Do you think you need more? Less? Different ones?

Let me know in the comments.

Mark Pridham

Mark Pridham is the owner of The Pridham Group, a digital agency based in Saint John, New Brunswick. A life long resident of Saint John, Mark is passionate about design, entrepreneurship, and supporting and promoting local businesses.

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