Search Engine Optimization
The Power of Effective Website Design for Small Businesses
In today’s digital age, having a strong online presence is crucial for the success of any small business. And at the heart of that online presence lies a well-designed and user-friendly website. Website design plays a pivotal role in attracting, engaging, and converting visitors into customers. It is not just about aesthetics; it encompasses functionality,…
Don’t Forget About Your Website
In the hustle and bustle of daily operations and meeting targets, businesses often launch their websites and then let them sit idle. What many entrepreneurs and managers don’t realize is that a website isn’t a static ‘launch and forget’ entity. Your website is an interactive space that represents your brand to the digital world, playing…
The Link Between Website Design and SEO
The Link Between Website Design and SEO In today’s digital landscape, having a well-designed website is crucial for businesses to succeed online. However, it’s not just about aesthetics and user experience. The design of your website also plays a vital role in search engine optimization (SEO). In this blog post, I delve into the connection…
Click-Through Rate (CTR) In Organic Search
Click-through rate (CTR) is a crucial metric in digital marketing. A higher CTR indicates that more people are clicking on a webpage, a sign of effective SEO strategies and engaging content. In the context of organic website searches, understanding CTRs can provide insights into user behaviour and help businesses optimize their organic search strategies. In…
Icebergs and Websites
Last month I had the pleasure of spending a few days in Newfoundland. One of the highlights of the trip was seeing a beautiful iceberg off the coast of Twillingate. This particular iceberg was estimated to be 150 feet high. Of course, that was only the part we could see. The part we couldn’t see, the…
Website 911
At The Pridham Group, we love building websites. And we should, because that’s what we do. We love pixel perfect layouts, staying above the fold, colour pallets, and calls to action. But what we love more is when a client truly understands what we do. This was the case when we were approached by Khryspn…
Don’t Forget Your NAP
No, I’m talking about getting enough sleep (although getting the proper amount of rest is certainly important). What I’m actually referring to is Name, Address and Phone Number. Let me explain … NAP (Name, Address, Phone Number) is one of those things that search engines like Google take into account when deciding on what websites…
Monday Morning Marketing Moment #2
Social Media and Search Engine Rankings
Whenever I discuss website design with my clients, I always stress the importance of including Social Media in their overall marketing plan. In fact, the effect that Social Media has on Search Engine Rankings is often very much misunderstood. Everyone knows how important it is for a business to have a website, yet not everyone understands how important Social…