The 5 W’s (and H) of Social Media

By thepridhamgroup | December 2, 2015 |

If you are a business owner, you no doubt understand that Social Media must be an integral part of your overall marketing strategy. The actual execution of an effective Social Media plan, however, can often be confusing. To simplify this, let’s use the 5 W’s (and H) to look at Social Media.

Are You Using Pinned Tweets?

By thepridhamgroup | November 19, 2015 |

If you’ve been using Social Media for any length of time, you may know that Twitter allows you to pin a Tweet – in other words, you can specify a post that will stay at the top of your Twitter timeline. This is good news for anyone using Twitter as part of their overall marketing…

3 Easy Ways To Pump Up Your Facebook Page

By thepridhamgroup | October 8, 2015 |

If you are in business, using a Facebook Page to reach your customers is a given. With over 950 million users on Facebook every day, this is a market you cannot ignore. However, just having a Facebook Page is not enough – in order for your Facebook Page to give you the biggest bang for your buck, there are…

Are You Using Hashtags For Business?

By thepridhamgroup | October 6, 2015 |

Love ’em or hate ’em, it’s pretty clear hashtags are going to be around for awhile. What used to be, and still is, the pound sign (#), is now a symbol that is used on social media platforms to make it easier for users to find and contribute to messages relating to particular themes and…

Embedding A Twitter Feed On Your Website – Should You Do It?

By thepridhamgroup | February 24, 2015

If you’ve been reading my blog, you know I am a fan of Twitter. Twitter is a great place to connect, share information, and build relationships. You have no doubt seen websites that have their Twitter feed embedded in their website, generally in the footer or sidebar. It’s fairly easy to do, but should you do it?…

10 Ways To Get More Twitter Retweets

By thepridhamgroup | February 23, 2015

Do you you remember this commercial? http://youtu.be/DKUZx1Nk4yY This is a perfect example of how Retweeting works. With over 280 million monthly active users, Twitter has become one of the main stages of the Social Media world. Of course, with over 500 million Tweets being sent every day, we need to do everything we can to ensure our…

A Handy Twitter Checklist

By thepridhamgroup | February 22, 2015 |

If you downloaded my Facebook Checklist, you may find this handy Twitter Checklist useful as well. I know I always like to have a checklist handy when creating new Social Media profiles, or even when reviewing them to make sure I haven’t missed anything.

5 Website Mistakes You May Be Making

By thepridhamgroup | February 19, 2015

When building a website, every detail is important – from the content, to the images, to the placement of the various elements. Unfortunately, when launching a website, many things can be overlooked. With the proliferation of pre-made themes and DIY websites, many sites are being launched without thinking of how website elements work together, yet each having their own role.…

The Right Image For The Right Purpose

By thepridhamgroup | February 18, 2015

Have you ever been lazy when creating images for Social Media? I have. It’s all to easy to create a single image, and then spread it around your various social media networks, like it’s a “one size fits all” thing. But guess what? It isn’t. Every social media channel has a specific size image that…

A Handy Facebook Checklist

By thepridhamgroup | February 11, 2015 |

When learning something new, it is often helpful to have a checklist in order to ensure we don’t miss anything. In the case of applications, we often need to revisit them to keep up with changes and updates. Facebook is one such application. Rules change, layouts change, and profile settings change. To help you out,…