Can SEO Be Replaced by AI
Reading Time: 6 minutesNot that long ago, artificial intelligence felt like something out of a sci-fi movie. Self-driving cars, robot assistants, machines that learn on their own. Fast forward to today, and AI is everywhere. It writes emails. It answers customer service chats. It even recommends what to watch on Netflix. So naturally, a big question comes up…
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7 Ways to Rank Your Website for AI Search
Reading Time: 5 minutes7 Ways to Rank Your Website for AI Search Not long ago, the idea of a search engine “thinking” like a human felt like science fiction. Today, it’s here, and it’s changing everything. Search is evolving. With tools like ChatGPT, Google Gemini, and Microsoft Copilot becoming more common, traditional keyword-based SEO is no longer the…
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How SEO Works: A Guide for Local Business Owners
Reading Time: 7 minutesLet’s Talk About SEO Without the Jargon If you’re a local business owner, you’ve probably heard the term SEO tossed around in conversations and may wonder how SEO works. Maybe it came up with your web designer, your cousin who “knows tech stuff,” or that marketing consultant who pitched you last week. And maybe you…
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Happy Canada Day
Reading Time: < 1 minuteToday, we celebrate the country we call home. At The Pridham Group, we believe there’s no better place to live, work, and grow a business than right here in Canada. We’re proud to do business in the best country in the world, and just as proud to support it by choosing Canadian goods and services…
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6 Ways To Make Your Website Home Page About Your Client
Reading Time: 4 minutesI see this a lot – website home pages starting by talking about the company. “We do this,” “We believe that,” “Our mission is…” And it makes sense. After all, you’re proud of your business. You want people to know how great it is. But here’s the problem: your visitors didn’t come to your website…
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9 Essential Pages Every Service-Based Business Website Must Have
Reading Time: 4 minutesIf you’re a service-based business owner, your website is often the first impression potential clients have of you. It’s more than just an online brochure – it’s your most powerful marketing tool. Yet, many business owners overlook the importance of having the right pages on their website. Instead of converting visitors into leads, their websites…
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Website Bounce Rates: What They Are and 7 Ways to Reduce Them
Reading Time: 3 minutesEvery website owner wants visitors to stay, explore, and take action on their website – whether that means filling out a form, making a purchase, or reading more content. But what happens when visitors leave almost immediately after arriving? This is known as a bounce, and it’s a key metric that can reveal whether your…
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10 Benefits of a Blog for Your Business Website
Reading Time: 6 minutesA blog is no longer just an online diary; it’s a versatile tool that can significantly impact your business’s success. Whether you’re a startup, a growing small business, or an established company, maintaining a blog on your website offers a unique opportunity to connect with your audience, improve your online visibility, and establish authority in…
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Does Your Canadian Business Website Need a Website Privacy Policy?
Reading Time: 4 minutesDoes Your Canadian Business Website Need a Privacy Policy? In today’s digital age, protecting customer information isn’t just a courtesy – it’s an obligation. Privacy laws worldwide continue to evolve, and Canadian businesses are no exception. If your business collects any personal data from clients, it’s important to understand your legal responsibilities regarding privacy. In…
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10 Must-Have Features To Increase Website Conversions
Reading Time: 5 minutesIn today’s digital-first world, a website often serves as the primary storefront for businesses of all sizes. A well-designed, optimized website can convert curious visitors into loyal customers, acting as a powerful tool to drive revenue, enhance brand reputation, and grow your business. But what exactly makes a website effective and increases website conversions? Which…
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