Website Scorecard
1. A visitor can tell what you do and who you serve within 5 seconds of landing on your homepage.
2. Your homepage has a clear headline that speaks to your ideal client's problem or goal, not just your company name.
3. Your site looks professional and modern on both desktop and mobile - no stretched images, broken layouts, or outdated design.
4. Your contact information (phone, email, address) is easy to find on every page.
5. You have at least 2–3 client testimonials or reviews visible on your site with real names and results.`
6. You have an About page, it includes a professional photo of you (or your team) and a story that builds credibility and connection.
7. There is a clear call-to-action on every page - a button or form that tells visitors exactly what to do next (e.g. 'Book a Consultation').
8. Your contact form works, sends you notifications, and is tested regularly to ensure you actually receive the leads that come through.
9. Your services are clearly described on dedicated pages - a visitor knows what you offer, how it works, and what it costs (or how to find out).
10. Your website loads quickly enough on a mobile phone that visitors don't see long blank screens or spinning wheels before your content appears.
11. Text is readable on mobile without zooming, buttons are tap-friendly, and navigation is thumb-friendly.
12. Your site is secure (HTTPS) and shows a padlock in the browser.