The Brief
The Pridham Group was hired to design and develop a website for The Wellington Apartments. As an Inclusive Housing community catering to diverse residents of all incomes, ages, cultures, and life experiences, it was crucial to create a website that not only reflected the unique essence of The Wellington but also prioritized inclusivity and accessibility.
The primary objective of this project was to create a visually appealing and user-friendly website that showcases The Wellington Apartments as an inclusive housing community. The website needed to provide valuable information about the community, its amenities, and the benefits of residing there. Additionally, the website aimed to serve as a platform for engaging with potential residents and enhancing online visibility through effective on-page SEO.
Our Solution
Inclusive Design
To align with the inclusive nature of The Wellington Apartments, The Pridham Group implemented the following strategies:
Visual Design
The website’s design focused on incorporating diverse imagery representing various ethnicities, ages, and backgrounds, ensuring that visitors would feel welcomed and represented.
Accessible Colour Palette
A carefully chosen colour palette was used to ensure high contrast and readability for users with visual impairments. The Pridham Group adhered to accessibility guidelines to provide an inclusive experience for all users.
Responsive Layout
The website was designed with a responsive layout that adapts to different screen sizes and devices, allowing seamless accessibility on desktops, tablets, and mobile devices.
On-Page SEO Configuration
To improve the website’s visibility and search engine rankings, The Pridham Group implemented the following on-page SEO techniques:
Keyword Research
Extensive keyword research was conducted to identify relevant keywords and phrases related to inclusive housing, apartments, and community living. These keywords were strategically incorporated into the website’s content, meta tags, headings, and URLs.
Meta Tags Optimization
Weoptimized each page’s meta title tags, meta descriptions, and meta keywords to enhance search engine visibility and increase click-through rates.
Content Optimization
The website’s content was crafted to be informative, engaging, and keyword-rich, providing valuable information about The Wellington Apartments, its amenities, and the benefits of living in an inclusive community.
WordPress Framework
To ensure ease of use, flexibility, and scalability, The Pridham Group opted to develop the website using the WordPress framework. WordPress offered the following advantages:
Content Management System (CMS)
WordPress provided an intuitive and user-friendly CMS, allowing The Wellington Apartments staff to easily update and manage website content, including text, images, and videos.
Plugin Integration
The Pridham Group utilized various WordPress plugins to extend the website’s functionality and enhance its performance, such as contact forms, social media integration, and analytics tracking.
Customization and Scalability
The WordPress framework allowed for custom theme development, ensuring a unique design tailored to The Wellington Apartments’ brand identity. It also provided the flexibility to scale the website’s features and functionality as needed.
The Result
The Pridham Group’s redesign of The Wellington Apartments’ website focused on inclusivity, accessibility, and online visibility. By implementing inclusive design elements, optimizing on-page SEO, and utilizing the WordPress framework, the website successfully achieved its objectives of showcasing the inclusive housing community and attracting diverse residents. The Wellington Apartments now has a visually appealing, user-friendly, and easily manageable website that aligns with its mission of fostering an inclusive living environment.
Website Care
As part of their Website Care Plan, we look after their website hosting as well as making sure their website is safe and secure by ensuring their WordPress application and WordPress plugins are always kept up to date.
Their Care Plan also includes security measures such as Login Protection, SPAM Protection, 24/7 Uptime Monitoring, Daily Off-Site Website Backups, protection against Brute Force Attacks, and regular Malware Scans.
It also includes Monthly Website Reports that let the client know exactly what we did (and when) to protect their website, as well as outlining any requested design or programming updates that we performed on their website.
If you are interested in having a custom website designed and developed, please reach out to us. We'd be happy to set up a free consultation to discuss your requirements.