The Brief
The Operational IT Research Group (OITRG) approached The Pridham Group with a clear objective: to transform their digital presence into a more modern, engaging, and functional platform.
Their existing website had been a foundational tool in communicating their expertise, but it no longer reflected the innovative, high-caliber nature of their work. They needed a complete redesign that would better serve their audience, improve lead capture, and align with current web standards and branding best practices.
The project required more than a visual overhaul. It needed a fully responsive design, robust SEO strategy, and a blog section for thought leadership.
Our Solution
To deliver a tailored, high-impact solution, The Pridham Group crafted a comprehensive website strategy focused on design, functionality, and growth.
- Modern, Responsive Website Design: We designed a clean, engaging layout that speaks to the innovative nature of the IT sector while ensuring usability across all devices.
- UX and Accessibility: We prioritized intuitive navigation and accessibility, aiming to meet WCAG 2.1 standards so all users can engage with the site effectively
- Service-Focused Structure: Each service received its own dedicated page, complete with engaging copy and a structure designed to convert visitors into leads.
- Blog: We implemented a blog for ongoing content updates empowering OITRG to engage their audience with updates.
- Search Engine Optimization: High-quality, keyword-rich content and technical SEO best practices were used to improve visibility on search engines.
The entire solution was developed with future growth in mind, offering the client a robust platform to share insights, attract new clients, and support ongoing marketing efforts.
Website Care
As part of their Website Care Plan, we look after their website hosting as well as making sure their website is safe and secure by ensuring their WordPress application and WordPress plugins are always kept up to date.
Their Care Plan also includes security measures such as Login Protection, SPAM Protection, 24/7 Uptime Monitoring, Daily Off-Site Website Backups, protection against Brute Force Attacks, and regular Malware Scans.
It also includes Monthly Website Reports that let the client know exactly what we did (and when) to protect their website, as well as outlining any requested design or programming updates that we performed on their website.
If you are interested in having a custom website designed and developed, please reach out to us. We'd be happy to set up a free consultation to discuss your requirements.