Misty's Body Blast

The Brief

Misty Miller, a seasoned personal trainer with over eight years of experience, sought to establish a robust online presence for her business, Misty’s Body Blast. With no existing fitness coach website or branding, Misty approached The Pridham Group for a comprehensive solution that included website design, development, hosting, and ongoing support. The new website needed to be aesthetically pleasing, modern, and mobile-friendly, with intuitive navigation and logical content flow.

Our Solution

To address Misty’s needs, The Pridham Group developed a custom website built on the WordPress platform, leveraging its scalability and ease of administration. Here’s a detailed breakdown of our solution:

Design and Development

  • Custom Branding: We created a unique logo and branding that reflect Misty’s dynamic personality and the energetic spirit of Misty’s Body Blast.
  • Modern Aesthetic: The website boasts a modern, visually appealing design that is fully responsive, ensuring optimal performance on all devices, from desktops to smartphones.
  • Intuitive Navigation: We designed an intuitive navigation structure with a logical content flow, making it easy for visitors to quickly find the information they need.


  • Informational Pages: The website features well-organized informational pages that provide comprehensive details about Misty’s services, her background, client testimonials, and more.
  • Contact Forms: Custom contact forms enable potential clients to contact Misty directly through the website.


  • SEO and Speed: All pages, content, and images were optimized for search engine ranking, fast load times, and readability. The website adheres to Google’s Core Web Vitals and speed standards, ensuring an optimal user experience.
  • Accessibility: We ensured compliance with WCAG accessibility standards by providing alternative text for non-text content, using descriptive link text, ensuring proper colour contrast, and making the website keyboard accessible.

User-Friendly Management

  • Content Management: Misty can effortlessly update website content and images without any programming knowledge, using a very easy-to-use front-end editor.
  • Analytics: The website is connected to Google Analytics, allowing Misty to track visitor behaviour and make data-driven decisions to enhance her online presence.

The Result

The launch of Misty’s Body Blast website was a great success. Here are some of the key outcomes:

  • Enhanced Online Presence: Misty now has a professional and visually appealing online presence that accurately represents her brand and services.
  • Increased Client Engagement: The website’s user-friendly design and intuitive navigation have led to higher client engagement and inquiries.
  • Efficient Management: The easy-to-use content management system has empowered Misty to maintain and update her website effortlessly, ensuring the information is always current and relevant.
  • Optimized Performance: The website’s SEO and speed optimizations have resulted in high search engine rankings and faster load times, providing a better user experience and attracting more organic traffic.

Website Care

As part of their Website Care Plan, we look after their website hosting as well as making sure their website is safe and secure by ensuring their WordPress application and WordPress plugins are always kept up to date.

Their Care Plan also includes security measures such as Login Protection, SPAM Protection, 24/7 Uptime Monitoring, Daily Off-Site Website Backups, protection against Brute Force Attacks, and regular Malware Scans.

It also includes Monthly Website Reports that let the client know exactly what we did (and when) to protect their website, as well as outlining any requested design or programming updates that we performed on their website.

If you are interested in having a custom website designed and developed, please reach out to us. We'd be happy to set up a free consultation to discuss your requirements.