The Pridham Group was approached by Thera-Ped, a leading provider of therapeutic footwear, orthotics, and pedorthic services, to revamp its online presence.
The objectives were to:
- Enhance Thera-Ped’s online brand identity and user experience.
- Create a visually appealing and modern website design.
- Optimize the website for better search engine visibility and user engagement.
- Implement a user-friendly content management system for easy updates.
The Pridham Group initiated the project by developing a new logo for Thera-Ped. Collaborating closely with the client, the design team focused on creating a modern and professional logo that effectively conveyed the company’s commitment to foot health and quality products.
Website Design and Development
Discovery and Research
The Pridham Group conducted an in-depth analysis of Thera-Ped’s target audience, competitors, and industry trends. This research informed the design and development process.
Information Architecture and Wireframing
The team created a comprehensive sitemap and wireframes to establish a clear website structure and hierarchy. This step ensured intuitive navigation and a seamless user experience.
The Pridham Group’s designers then crafted a visually appealing website design that aligned with Thera-Ped’s new branding. The design incorporated a modern aesthetic, highlighting Thera-Ped’s expertise, product range, and commitment to customer satisfaction.
The Pridham Group leveraged the WordPress framework to develop the website. WordPress provided a flexible and user-friendly content management system (CMS) that would enable Thera-Ped to easily update and manage website content in the future.
The website was developed to be fully responsive, ensuring an optimal browsing experience across various devices and screen sizes.
The Pridham Group implemented on-page SEO techniques to enhance the website’s visibility in search engine results. This included keyword research, meta-tag optimization, and optimizing site speed and performance.
The Pridham Group successfully collaborated with Thera-Ped to design and develop a new website that aligned with the company’s goals and brand image.
Thera-Ped’s online presence was transformed into a visually appealing and user-friendly platform by incorporating a modern logo design, utilizing the WordPress framework, and employing effective SEO techniques.
The project resulted in increased brand visibility, improved user engagement, and enhanced customer satisfaction, positioning Thera-Ped as a leader in the field of therapeutic footwear and pedorthic services
As part of their Website Care Plan, we look after their website hosting as well as making sure their website is safe and secure by ensuring their WordPress application and WordPress plugins are always kept up to date.
Their Care Plan also includes security measures such as Login Protection, SPAM Protection, 24/7 Uptime Monitoring, Daily Off-Site Website Backups, protection against Brute Force Attacks, and regular Malware Scans.
It also includes Monthly Website Reports that let the client know exactly what we did (and when) to protect their website, as well as outlining any requested design or programming updates that we performed on their website.