Property Appraisal Website Design

The Brief

In an industry where precision, expertise, and credibility are paramount, your digital presence should be exemplary. de Stecher Appraisals stands as a beacon of professionalism and expertise in the real estate appraisal landscape, and it was important that their new property appraisal website echo this reputation. Our goal was to create a sleek, corporate, and mobile-friendly website that effectively highlights the company’s core services in real estate appraisal and consultancy.

The key objectives for the new website were:

  • Showcasing Core Services: Clearly highlight the primary offerings of deStecher Appraisals Ltd., including residential and commercial property appraisals, consultancy services, and market analysis.
  • Promoting the Professional Team: Feature the team of appraisers and consultants, showcasing their expertise, qualifications, and the personal touch they bring to their work.
  • Incorporating Mobile-First Design: Ensure the website is fully optimized for mobile users, providing a seamless experience across all devices.
  • Implementing User-Friendly Navigation: Create an intuitive navigation menu that allows visitors to easily find information and resources.
  • Optimizing SEO and Performance: Implement best practices in SEO to enhance the site’s visibility and ensure high performance and fast loading times.
  • Maintaining Brand Alignment: Design the website to reflect deStecher Appraisals’ corporate identity with a clean and professional aesthetic.

Our Solution

To meet these objectives, we developed a website built on WordPress, featuring a custom design that conveys the value deStecher Appraisals provides. WordPress was chosen for its scalability and ease of administration, allowing the client to easily update content, images, and manage the website without needing programming knowledge.

Key features of our solution included:

  • Aesthetic and Modern Design: We crafted a visually appealing, modern, and mobile-friendly design with intuitive navigation and logical content flow. The design aligned with deStecher Appraisals’ brand identity, ensuring a professional look and feel.
  • User-Centric Experience: By using well-placed images, well-crafted text, and strategic calls to action, we aimed to engage potential clients and prompt them to take action.
  • Mobile-First Approach: The website was fully optimized for mobile users, ensuring a seamless experience across all devices.
  • Local SEO Optimization: We implemented on-page SEO to ensure the website ranked as high as possible in search engines like Google, Yahoo, and Bing.
  • Performance Optimization: The website was developed to Google’s standards of website speed, content delivery, and Core Web Vitals, ensuring fast loading times and optimal performance.
  • Accessibility Compliance: The website was designed to meet WCAG (Web Content Accessibility Guidelines) accessibility requirements, ensuring it was usable by all visitors.
  • Easy Content Management: We provided a user-friendly front-end editor, allowing website administrators to easily add content, images, and updates without technical expertise.
  • Analytics Integration: The website was connected to Google Analytics for comprehensive tracking and insights.

Website Care

As part of their Website Care Plan, we look after their website hosting as well as making sure their website is safe and secure by ensuring their WordPress application and WordPress plugins are always kept up to date.

Their Care Plan also includes security measures such as Login Protection, SPAM Protection, 24/7 Uptime Monitoring, Daily Off-Site Website Backups, protection against Brute Force Attacks, and regular Malware Scans.

It also includes Monthly Website Reports that let the client know exactly what we did (and when) to protect their website, as well as outlining any requested design or programming updates that we performed on their website.

If you are interested in having a custom website designed and developed, please reach out to us. We'd be happy to set up a free consultation to discuss your requirements.