Your Website Isn’t a Brochure. It’s a Decision-Making Tool

By Mark Pridham | August 3, 2026 |
Hand moving white king chess piece on chessboard indicating decision making

Reading Time: 8 minutesFor years, businesses treated websites like digital brochures. Put the logo up top, write a tidy paragraph about the business, list the services, add a few nice photos, drop in a phone number and an email, done. Once the pages were filled, the site was finished. That way of thinking has run out of road.…