Social Media
Why Facebook Should Not Be Your Website
Reading Time: 6 minutesHaving a strong online presence is crucial for business success. With the rise of social media platforms, many business owners are tempted to use Facebook as their primary online platform. However, relying solely on Facebook can be detrimental to your business in the long run. In this blog post, I explore why a professional website…
12 Ways a Non-Profit Website Redesign Can Boost Trust
Reading Time: 3 minutesAre you looking to take your non-profit organization to new heights of success and impact? A powerful method to significantly boost your credibility and donor trust is a professional website redesign. Your website is often the first point of contact for potential donors, volunteers, and stakeholders, and it plays a crucial role in shaping their…
The Power of Updated Social Media Profiles
Reading Time: 9 minutesIn this digital age, your social media profiles serve as the gateway to your personal or professional world. An outdated profile can send the wrong message, just as a well-maintained one can open doors to new opportunities. In this post, I look at the importance of regularly updating your social media profiles, offer a few…
New Year’s Website Cleanup
Reading Time: 3 minutes January has always been the time when we look at changing things up. We make New Year’s resolutions, maybe decide to start eating better, get a bit more exercise, or, as business owners, looking at what we can change in our business to make it more profitable and efficient. One thing that we should…
Rocking Your Social Media Profile Photo
Reading Time: 2 minutesAs the saying goes, you only have one chance to make a first impression, and in this age of Social Media, first impressions are often based on your profile picture. They say you shouldn’t judge a book by its cover, but the reality is that it is done all the time. We are judged, right…
Facebook Messenger Codes
Reading Time: 3 minutesAs business owners, we understand that our clients like to communicate with us using a multitude of methods. Many customers prefer to correspond using email. Others like to talk to us directly on the phone. Still others prefer texting, using Facebook messenger, or communicating on Social Media. At the Pridham Group, we are firm believers…
5 Tips For More Successful Facebook Posts
Stop Being Romantic
Monday Morning Marketing Moment #1
Reading Time: 2 minutesWelcome to our first “Monday Morning Marketing Moment”. This is the first in a series of short blog posts that center around digital marketing. Today I’m going to pass on a tip that I learned from Kim Garst of Boom Social, and this is something that I have actually just started doing myself.
Social Media and Search Engine Rankings
Reading Time: 2 minutesWhenever I discuss website design with my clients, I always stress the importance of including Social Media in their overall marketing plan. In fact, the effect that Social Media has on Search Engine Rankings is often very much misunderstood. Everyone knows how important it is for a business to have a website, yet not everyone understands how important Social…
The 5 W’s (and H) of Social Media
Reading Time: 3 minutesIf you are a business owner, you no doubt understand that Social Media must be an integral part of your overall marketing strategy. The actual execution of an effective Social Media plan, however, can often be confusing. To simplify this, let’s use the 5 W’s (and H) to look at Social Media.
Are You Using Pinned Tweets?
Reading Time: 3 minutesIf you’ve been using Social Media for any length of time, you may know that Twitter allows you to pin a Tweet – in other words, you can specify a post that will stay at the top of your Twitter timeline. This is good news for anyone using Twitter as part of their overall marketing…
3 Easy Ways To Pump Up Your Facebook Page
Reading Time: 3 minutesIf you are in business, using a Facebook Page to reach your customers is a given. With over 950 million users on Facebook every day, this is a market you cannot ignore. However, just having a Facebook Page is not enough – in order for your Facebook Page to give you the biggest bang for your buck, there are…
Are You Using Hashtags For Business?
Reading Time: 3 minutesLove ’em or hate ’em, it’s pretty clear hashtags are going to be around for awhile. What used to be, and still is, the pound sign (#), is now a symbol that is used on social media platforms to make it easier for users to find and contribute to messages relating to particular themes and…
Embedding A Twitter Feed On Your Website – Should You Do It?
Reading Time: 3 minutesIf you’ve been reading my blog, you know I am a fan of Twitter. Twitter is a great place to connect, share information, and build relationships. You have no doubt seen websites that have their Twitter feed embedded in their website, generally in the footer or sidebar. It’s fairly easy to do, but should you do it?…
10 Ways To Get More Twitter Retweets
Reading Time: 2 minutesDo you you remember this commercial? http://youtu.be/DKUZx1Nk4yY This is a perfect example of how Retweeting works. With over 280 million monthly active users, Twitter has become one of the main stages of the Social Media world. Of course, with over 500 million Tweets being sent every day, we need to do everything we can to ensure our…
A Handy Twitter Checklist
5 Website Mistakes You May Be Making
Reading Time: 3 minutesWhen building a website, every detail is important – from the content, to the images, to the placement of the various elements. Unfortunately, when launching a website, many things can be overlooked. With the proliferation of pre-made themes and DIY websites, many sites are being launched without thinking of how website elements work together, yet each having their own role.…
The Right Image For The Right Purpose
Reading Time: 3 minutesHave you ever been lazy when creating images for Social Media? I have. It’s all to easy to create a single image, and then spread it around your various social media networks, like it’s a “one size fits all” thing. But guess what? It isn’t. Every social media channel has a specific size image that…
A Handy Facebook Checklist
Reading Time: < 1 minuteWhen learning something new, it is often helpful to have a checklist in order to ensure we don’t miss anything. In the case of applications, we often need to revisit them to keep up with changes and updates. Facebook is one such application. Rules change, layouts change, and profile settings change. To help you out,…
The Benefits Of Twitter Lists
Reading Time: 3 minutesTwitter lists are a very effective way of organizing the people that you follow, but it is an often underutilized feature. This article will explain what Twitter lists are, how to create them and why you should be using them. What are Twitter lists? A Twitter List is simply a collection, or group, of Twitter…
Are You Ignoring Your Customers?
Reading Time: 2 minutesIn today’s digital marketplace, being engaged with your customers is more important than ever before. With the evolution of mobile devices, users are demanding your attention in ways we never would have imagined just a few short years ago. They want real-time information, and they not only want it now, they want it in a…
Best Times For Social Media Sharing
Reading Time: < 1 minuteAs a business owner, I want to make sure that my time spent on Social Media is as effective as possible. With that it mind, I did a bit of research that I thought I’d pass on to you. Every Social Media network has different “best times”. There has been countless studies done on this…