General
2026 Trends For Service-Based Business Websites
Reading Time: 7 minutesYour website is no longer a brochure. In 2026, for service based businesses, it is closer to a sales assistant, a credibility filter, and a first impression all rolled into one. That shift has been happening quietly for years, but it is accelerating now in ways that are hard to ignore. In this post I…
Website Bounce Rates: What They Are and 7 Ways to Reduce Them
Reading Time: 3 minutesEvery website owner wants visitors to stay, explore, and take action on their website – whether that means filling out a form, making a purchase, or reading more content. But what happens when visitors leave almost immediately after arriving? This is known as a bounce, and it’s a key metric that can reveal whether your…
4 Effective Ways to Showcase Website Testimonials
Reading Time: 3 minutesIn this digital age, where an effective and trustworthy online presence is crucial, website testimonials serve as a vital trust signal for businesses. They are not just reviews; they are stories of customer satisfaction and experiences that resonate with potential clients. Incorporating testimonials effectively on your website can significantly influence visitors’ perceptions and decisions. In…
6 Ways A Well-Designed Website Can Boost Your Small Business’ Online Presence
Reading Time: 5 minutesIn today’s digital age, having a strong online presence is essential for the success of any small business. One of the primary tools to achieve this is a well-designed website. A carefully crafted website can serve as the cornerstone of your online presence, enabling you to reach a wider audience, establish credibility, and ultimately drive…
The Power of Effective Website Design for Small Businesses
Reading Time: 3 minutesIn today’s digital age, having a strong online presence is crucial for the success of any small business. And at the heart of that online presence lies a well-designed and user-friendly website. Website design plays a pivotal role in attracting, engaging, and converting visitors into customers. It is not just about aesthetics; it encompasses functionality,…
Don’t Forget About Your Website
Reading Time: 4 minutesIn the hustle and bustle of daily operations and meeting targets, businesses often launch their websites and then let them sit idle. What many entrepreneurs and managers don’t realize is that a website isn’t a static ‘launch and forget’ entity. Your website is an interactive space that represents your brand to the digital world, playing…
Core Web Vitals and Why They Are Important
Reading Time: 4 minutesCore Web Vitals and Why They Are Important Chances are you’ve never heard of Core Web Vitals, or why it’s important to pay attention to them. If your website was built by a professional agency, you likely don’t need to be concerned, but as a website owner, you should have at least a basic understanding…
Using Whitespace In Your Website
Reading Time: 3 minutesWhitespace has often been used as an effective marketing and design strategy. In this article, we’ll talk about whitespace and how it can be used in your website. What is Whitespace? Whitespace, or negative space, is the space between elements on a page. It can be the space surrounding website graphics, the space between blocks of…
The Pridham Group Wins Two Awards
Reading Time: 2 minutesWe’re pretty pumped today at The Pridham Group. We were just notified that we are being honoured with two Vega Digital Awards for our website designs. Each year, Vega Digital Awards recognizes and honours the outstanding performance, talent and effort of the best digital and creative professionals, web developers, web designers and web agencies around…
New Website Launched For The Imperial Theatre
Reading Time: < 1 minuteWe are super excited to announce the launch of the new website for the Imperial Theatre in conjunction with their 25th anniversary. In collaboration with Bruce Wright of Wright Advertising and Marketing, The Pridham Group rebuilt the Imperial Theatre website from the ground up, with a brand new look. Custom programming not only allows events to…
Website 911
Reading Time: 3 minutesAt The Pridham Group, we love building websites. And we should, because that’s what we do. We love pixel perfect layouts, staying above the fold, colour pallets, and calls to action. But what we love more is when a client truly understands what we do. This was the case when we were approached by Khryspn…
New Website Launched for Develop Saint John
Reading Time: < 1 minuteDevelop Saint John is an organization with a vision to grow Saint John by instigating investment in strategic real estate developments that add value to our community. Their mission is to grow the tax base in Saint John by relentlessly creating and seizing real estate opportunities and getting deals done. In a collaborative effort with The Wright Agency, who…
Rocking Your Social Media Profile Photo
Reading Time: 2 minutesAs the saying goes, you only have one chance to make a first impression, and in this age of Social Media, first impressions are often based on your profile picture. They say you shouldn’t judge a book by its cover, but the reality is that it is done all the time. We are judged, right…
Don’t Forget Your NAP
Reading Time: 2 minutesNo, I’m talking about getting enough sleep (although getting the proper amount of rest is certainly important). What I’m actually referring to is Name, Address and Phone Number. Let me explain … NAP (Name, Address, Phone Number) is one of those things that search engines like Google take into account when deciding on what websites…
3 Ways To Improve Your Calls To Action
Reading Time: 4 minutesOn a website, a Call To Action (or CTA) is any element that encourages your website visitors to do something, or to “take action”. This may mean downloading a PDF, filling out a form, booking a consultation, buying a ticket, signing up for your service, etc. If you find your visitors are not taking action, there are 3 things you…
New Website For Mudge Engineering Associates Inc.
Reading Time: < 1 minuteWe love working with Maritime entrepreneurs, and we were lucky enough to work with Mudge Engineering Associates Inc., an Engineering Services and Solutions company based in Halifax, Nova Scotia. They had an outdated website and approached us to design and develop a new energetic website for them that was contemporary, effective, and customer sensitive. Working with their…
Social Media and Search Engine Rankings
Reading Time: 2 minutesWhenever I discuss website design with my clients, I always stress the importance of including Social Media in their overall marketing plan. In fact, the effect that Social Media has on Search Engine Rankings is often very much misunderstood. Everyone knows how important it is for a business to have a website, yet not everyone understands how important Social…
New Website Launched For Dunhams Run
Reading Time: 2 minutesHave you checked out the new website we recently created for Dunhams Run Estate Winery? It was awesome working with Tony Rickett and Macey and building a clean, yet informative website for his winery. We were lucky enough to be able to use some of the photos that Tony had taken of the vineyard…
5 Website Mistakes You May Be Making
Reading Time: 3 minutesWhen building a website, every detail is important – from the content, to the images, to the placement of the various elements. Unfortunately, when launching a website, many things can be overlooked. With the proliferation of pre-made themes and DIY websites, many sites are being launched without thinking of how website elements work together, yet each having their own role.…
10 Ways To Be More Productive When Working From Home
Reading Time: 3 minutesMany entrepreuners find themselves working from home these days, whether it be a solopreneur situation, working as a part of a virtual team, or managing employees from a home office. One of the dangers of working form home is being unproductive. There are distractions at home that we do not see in an traditional office environment – housework, interruptions from…
My Top Three Blogging Tools
Reading Time: 2 minutesDeciding on which application to use for your blogging can be a tough choice. Some people like writing their posts in Microsoft Word, Mac Pages, or some similiar word processing application. Others write in the platform they are using for their website – WordPress, Joomla, etc. I have shuffled around a lot between applications, tried lots, found…
Website Design – How Far We’ve Come
Reading Time: 2 minutesThe very first website was launched on August 6, 1991. It was developed by Tim Berners-Lee and ran on a NeXT computer at the European Organization for Nuclear Research, CERN. It was a basic website that provided information about the World Wide Web project. This is what it looked like. Pretty basic stuff. Just text and some hyperlinks. Since then,…
More Than A Pretty Picture
Reading Time: 2 minutesI recently had the pleasure of giving a presentation to the CBRG (Collaborative Business Referral Group), which is a Saint John networking group that focuses on passing qualified referrals to its members. The main chunk of the presentation was dedicated to the importance of having a mobile friendly website. As we all know, the usage…
For Paper Lovers
Reading Time: 2 minutesIn a recent post, I talked about using an online application for your “To Do” lists. By far the majority of my lists, scheduling, correspondence and even note-taking is done on some sort of electronic device … mainly my Mac, iPad or iPhone. The majority of my bills are sent/received electronically, my banking is 95{f6f7d31e87099d0d6b7ac3a4bf513410b4bc7fc64f9a286f558d07e02807de3e}…