Communicating
Context In Digital Marketing
Reading Time: 10 minutesAbout This Series: The 7 C’s of Digital Marketing Digital marketing can feel scattered when you are trying to manage a website, social media, search visibility, email marketing, and content creation all at once. That is exactly why the 7 C’s of Digital Marketing are so useful. They give you a simple framework for understanding…
Know Your Customer – Why Marketing Strategy Always Starts Here
Reading Time: 5 minutesSuccessful Digital Marketing is not just about posting on social media, writing blog articles, or trying to rank on Google. It is about building a complete system that helps your business reach the right audience, earn trust, and guide potential customers toward taking action. The 7 C’s of Digital Marketing provide a practical framework for…
Is Your Website AI Friendly?
Reading Time: 7 minutesOnline search is changing. People are still using Google, still browsing websites, and still clicking links. But more and more, they are asking AI. They are typing questions into ChatGPT. They are using AI overviews in search results. They are asking tools to summarize options, compare services, and recommend providers. And in many cases, they are…
Why Clarity Is the Most Important Part Of Your Website
Reading Time: 6 minutesWhy Clarity Is the Most Important Part Of Your Website (And Why “Looking Good” Isn’t Enough) Here’s something that might feel uncomfortable at first. Most websites don’t fail because they look bad. They fail because they’re confusing. That might surprise you. After all, when people talk about websites, the conversation usually starts with aesthetics – colours,…
12 Ways a Non-Profit Website Redesign Can Boost Trust
Reading Time: 3 minutesAre you looking to take your non-profit organization to new heights of success and impact? A powerful method to significantly boost your credibility and donor trust is a professional website redesign. Your website is often the first point of contact for potential donors, volunteers, and stakeholders, and it plays a crucial role in shaping their…
The Power of Updated Social Media Profiles
Reading Time: 9 minutesIn this digital age, your social media profiles serve as the gateway to your personal or professional world. An outdated profile can send the wrong message, just as a well-maintained one can open doors to new opportunities. In this post, I look at the importance of regularly updating your social media profiles, offer a few…
How Unclear Website Content Can Sabotage Your Business
Reading Time: 3 minutesIs unclear website content hurting your business? In today’s fast-paced digital landscape, your website is often the first interaction a potential customer has with your business. But what happens when that digital handshake is limp, confusing, or downright ambiguous? The unfortunate reality is that you could be losing out on valuable business opportunities. In fact,…
What Are You Selling?
Reading Time: 2 minutesWhat are you selling? If I asked you this right now and you had to answer right away, I’m betting you’d get it wrong. Well, maybe not wrong, but not exactly right. For instance, if I asked you what Nike sold, you might say sneakers (or running shoes) , or sporting goods, or clothing.…
Our Response to COVID-19
Reading Time: < 1 minuteEveryone, globally, is being affected by what is currently happening in our world. Every business, every family, every individual. I am writing this email from my home office, which, like many of you, has become the new normal. Video conferencing is now the go-to for client meetings, online-ordering is at an all-time high, and we…
Facebook Messenger Codes
Reading Time: 3 minutesAs business owners, we understand that our clients like to communicate with us using a multitude of methods. Many customers prefer to correspond using email. Others like to talk to us directly on the phone. Still others prefer texting, using Facebook messenger, or communicating on Social Media. At the Pridham Group, we are firm believers…