12 Ways a Non-Profit Website Redesign Can Boost Trust

A Heart in a hand representing the power of a well designed non-profit website design.

Are you looking to take your non-profit organization to new heights of success and impact? A powerful method to significantly boost your credibility and donor trust is a professional website redesign. Your website is often the first point of contact for potential donors, volunteers, and stakeholders, and it plays a crucial role in shaping their…

The Power of Updated Social Media Profiles

Coffee cup with foam shaped like a thumbs up indicating a social media profile

In this digital age, your social media profiles serve as the gateway to your personal or professional world. An outdated profile can send the wrong message, just as a well-maintained one can open doors to new opportunities. In this post, I look at the importance of regularly updating your social media profiles, offer a few…

How Unclear Website Content Can Sabotage Your Business

Question marks indicating unclear website content

Is unclear website content hurting your business? In today’s fast-paced digital landscape, your website is often the first interaction a potential customer has with your business. But what happens when that digital handshake is limp, confusing, or downright ambiguous? The unfortunate reality is that you could be losing out on valuable business opportunities. In fact,…

What Are You Selling?

Woman in glasses looking at ads

What are you selling?   If I asked you this right now and you had to answer right away, I’m betting you’d get it wrong. Well, maybe not wrong, but not exactly right. For instance, if I asked you what Nike sold, you might say sneakers (or running shoes) , or sporting goods, or clothing.…

Our Response to COVID-19

Test tubes in a medical laboratory,

Everyone, globally, is being affected by what is currently happening in our world. Every business, every family, every individual. I am writing this email from my home office, which, like many of you, has become the new normal. Video conferencing is now the go-to for client meetings, online-ordering is at an all-time high, and we…

Facebook Messenger Codes

As business owners, we understand that our clients like to communicate with us using a multitude of methods. Many customers prefer to correspond using email. Others like to talk to us directly on the phone. Still others prefer texting, using Facebook messenger, or communicating on Social Media. At the Pridham Group, we are firm believers…