How-To
4 Effective Ways to Showcase Website Testimonials
Reading Time: 3 minutesIn this digital age, where an effective and trustworthy online presence is crucial, website testimonials serve as a vital trust signal for businesses. They are not just reviews; they are stories of customer satisfaction and experiences that resonate with potential clients. Incorporating testimonials effectively on your website can significantly influence visitors’ perceptions and decisions. In…
Backing Up Your WordPress Website
Reading Time: 5 minutesOne of the worst things that can happen to you as a business owner is having your website go down, or even worse, hacked. If this ever happens, one of the most important things that will help you get back online is a recent backup. That’s why it’s so important to have a strategic backup…
New Year’s Website Cleanup
Reading Time: 3 minutes January has always been the time when we look at changing things up. We make New Year’s resolutions, maybe decide to start eating better, get a bit more exercise, or, as business owners, looking at what we can change in our business to make it more profitable and efficient. One thing that we should…
Website 911
Reading Time: 3 minutesAt The Pridham Group, we love building websites. And we should, because that’s what we do. We love pixel perfect layouts, staying above the fold, colour pallets, and calls to action. But what we love more is when a client truly understands what we do. This was the case when we were approached by Khryspn…
5 Facts About Fonts
3 Ways To Improve Your Calls To Action
Reading Time: 4 minutesOn a website, a Call To Action (or CTA) is any element that encourages your website visitors to do something, or to “take action”. This may mean downloading a PDF, filling out a form, booking a consultation, buying a ticket, signing up for your service, etc. If you find your visitors are not taking action, there are 3 things you…
10 Ways To Get More Twitter Retweets
Reading Time: 2 minutesDo you you remember this commercial? http://youtu.be/DKUZx1Nk4yY This is a perfect example of how Retweeting works. With over 280 million monthly active users, Twitter has become one of the main stages of the Social Media world. Of course, with over 500 million Tweets being sent every day, we need to do everything we can to ensure our…
Working With Images In WordPress
How To Use Facebook Graph Search
Reading Time: 3 minutesYesterday I gave you a handy Facebook Checklist to help you maximize the effectiveness of your Facebook Fan Page. One of the items on the list makes reference to using Facebook Graph Search to determine what type of content your Fans are interested in. Posting relevant content on your Fan page is even more important…