A few examples …
Evernote has combined all of the 3 above steps in their CTA. They have kept it above the fold, so you do not have to scroll to see it. They have made it stand out by using the same green colour as in their logo against a muted background (which also serves to visually ties the page together), and they have clearly explained the benefits of using Evernote.
DropBox has also has combined all of the 3 above steps in their CTA. By using a very clean design, your eyes are automatically drawn to the dark blue CTA, which is the same blue that is used in their logo. The benefits of using DropBox are clearly defined, and everything is seen without scrolling.
Akismet has their CTA situated in enter of the page, and unlike DropBox and Evernote, use a colour that is in contrast to their logo. Their CTA also does a very good job of emphasizing the benefit of using the service – Say Goodbye To Comment Spam. Everything is easily seen, clearly explained, and is seen above the fold.
Netflix, like DropBox and Evernote, use the red colours of the logo against a dark background to make their CTA stand out and tie the page together visually. The benefits are clearly explained – watch anywhere, cancel anytime, join free for a month. And, like the other examples, everything is above the fold.
These are just 3 ways to make a Call To Action work better for you. If your potential customers are not taking action, try making these changes.
Mark Pridham is the owner of The Pridham Group, a digital agency based in Saint John, New Brunswick.
A lifelong resident of Saint John, Mark is passionate about supporting and promoting local businesses.
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