Website Design
Is Your Website AI Friendly?
Reading Time: 7 minutesOnline search is changing. People are still using Google, still browsing websites, and still clicking links. But more and more, they are asking AI. They are typing questions into ChatGPT. They are using AI overviews in search results. They are asking tools to summarize options, compare services, and recommend providers. And in many cases, they are…
Why Simpler Websites Outperform Complicated Ones
Reading Time: 6 minutesWhy Clear Websites Win and Complicated Ones Don’t More pages do not mean more results. More animations do not mean more engagement. More features do not mean more leads. In fact, in many cases, the opposite is true. I have worked with business owners who believed their website needed to be larger, more complex, more “impressive.” They…
Why Clarity Is the Most Important Part Of Your Website
Reading Time: 6 minutesWhy Clarity Is the Most Important Part Of Your Website (And Why “Looking Good” Isn’t Enough) Here’s something that might feel uncomfortable at first. Most websites don’t fail because they look bad. They fail because they’re confusing. That might surprise you. After all, when people talk about websites, the conversation usually starts with aesthetics – colours,…
12 Reasons Your Landing Pages Are Not Converting – And How To Fix Them
Reading Time: 9 minutesYou can have the most beautiful landing page in your industry, the sharpest branding, or the most impressive product. Yet, if that landing page fails to convert visitors into leads or customers, it is not doing its job. Many business owners feel confused by this. They look at their page and think it looks good,…
15 Reasons Why You May Not be Bringing in Website Leads
Reading Time: 7 minutesYou’ve spent time, money, and energy building your website. It looks good. It loads fine. People even say they like it. But deep down, you’re wondering why it isn’t bringing in any website leads? You’re not alone. Many business owners find themselves in that same spot: the website exists, but the phone stays quiet. The…
6 Ways To Make Your Website Home Page About Your Client
Reading Time: 4 minutesI see this a lot – website home pages starting by talking about the company. “We do this,” “We believe that,” “Our mission is…” And it makes sense. After all, you’re proud of your business. You want people to know how great it is. But here’s the problem: your visitors didn’t come to your website…
9 Essential Pages Every Service-Based Business Website Must Have
Reading Time: 4 minutesIf you’re a service-based business owner, your website is often the first impression potential clients have of you. It’s more than just an online brochure – it’s your most powerful marketing tool. Yet, many business owners overlook the importance of having the right pages on their website. Instead of converting visitors into leads, their websites…
10 Must-Have Features To Increase Website Conversions
Reading Time: 5 minutesIn today’s digital-first world, a website often serves as the primary storefront for businesses of all sizes. A well-designed, optimized website can convert curious visitors into loyal customers, acting as a powerful tool to drive revenue, enhance brand reputation, and grow your business. But what exactly makes a website effective and increases website conversions? Which…
5 Signs You Need a New Website
Reading Time: 4 minutes5 Signs You Need a New Website In today’s digital world, your website is often the first impression potential customers have of your business. It’s your storefront, marketing hub, and the face of your brand—all rolled into one. However, not all websites age gracefully, and what once served you well might now be holding you…
Why Facebook Should Not Be Your Website
Reading Time: 6 minutesHaving a strong online presence is crucial for business success. With the rise of social media platforms, many business owners are tempted to use Facebook as their primary online platform. However, relying solely on Facebook can be detrimental to your business in the long run. In this blog post, I explore why a professional website…
Is Your Website The Salesperson Who’s Not Making Sales?
Reading Time: 4 minutesImagine hiring a salesperson who seems perfect on paper but consistently fails to make any sales. They dress well, they show up on time, but for some reason, they just can’t close a deal. Frustrating, right? Now, consider your website. It looks professional and it’s functional, but it’s not converting visitors into leads or customers.…
12 Ways a Non-Profit Website Redesign Can Boost Trust
Reading Time: 3 minutesAre you looking to take your non-profit organization to new heights of success and impact? A powerful method to significantly boost your credibility and donor trust is a professional website redesign. Your website is often the first point of contact for potential donors, volunteers, and stakeholders, and it plays a crucial role in shaping their…
Why A Professional Website Is Important for Your Business
Reading Time: 2 minutesYour website is the digital front door to your business. In today’s fast-paced digital world, your business’s online presence can be as crucial as its physical location. A professional website is your brand’s digital storefront, a vital touchpoint for potential customers. Regardless of your industry, having a professional website isn’t just a luxury – it’s…
Maximizing User Experience – Why It Matters for Your Website
Reading Time: 4 minutesUser Experience (UX) isn’t just a buzzword; it’s the heartbeat of your website. A site that’s easy to navigate and enjoyable to use keeps people coming back. In this post, I will delve into the elements of a great UX and how focusing on UX can drive conversions and foster brand loyalty. The Pillars of…
Effective Website Navigation – Tips and Tricks
Reading Time: 4 minutesIn the digital realm, your website serves as the storefront of your business. Just as a well-organized store attracts and retains customers, a well-designed website with effective navigation keeps visitors engaged and leads them to take action. Website Navigation is not just a technical term; it’s the backbone of a user’s online experience. In this…
The Importance Alt Text for Website Accessibility and SEO
Reading Time: 4 minutesImagine a world where certain individuals couldn’t experience the beauty and utility of your website in its full glory. Sounds unfair, doesn’t it? Enter alt text, the unsung hero of web accessibility. Short for “alternative text,” alt text is a description added to images on a webpage, serving as an audio alternative that can be…
6 Ways A Well-Designed Website Can Boost Your Small Business’ Online Presence
Reading Time: 5 minutesIn today’s digital age, having a strong online presence is essential for the success of any small business. One of the primary tools to achieve this is a well-designed website. A carefully crafted website can serve as the cornerstone of your online presence, enabling you to reach a wider audience, establish credibility, and ultimately drive…
The Power of Effective Website Design for Small Businesses
Reading Time: 3 minutesIn today’s digital age, having a strong online presence is crucial for the success of any small business. And at the heart of that online presence lies a well-designed and user-friendly website. Website design plays a pivotal role in attracting, engaging, and converting visitors into customers. It is not just about aesthetics; it encompasses functionality,…
Don’t Forget About Your Website
Reading Time: 4 minutesIn the hustle and bustle of daily operations and meeting targets, businesses often launch their websites and then let them sit idle. What many entrepreneurs and managers don’t realize is that a website isn’t a static ‘launch and forget’ entity. Your website is an interactive space that represents your brand to the digital world, playing…
The Link Between Website Design and SEO
Reading Time: 3 minutesThe Link Between Website Design and SEO In today’s digital landscape, having a well-designed website is crucial for businesses to succeed online. However, it’s not just about aesthetics and user experience. The design of your website also plays a vital role in search engine optimization (SEO). In this blog post, I delve into the connection…
10 Essentials For A Service-Based Business Website
Reading Time: 3 minutesIn an increasingly digital age, your service-based business website acts as the public face of your company. It’s often the first point of contact for potential customers, setting the tone for the interaction they’ll have with your business. And here’s the crux of it – your website isn’t just about beautiful design; it’s about function,…
5 Ways To WOW Your Website Visitors
Reading Time: 4 minutesOne of the most important things to remember when it comes to creating a website is the user experience. Your website users want a website that loads quickly, is easy to navigate and has the information they are looking for. Let’s look at the top 5 ways you can WOW your website visitors. 1. A…
Our Response to COVID-19
Reading Time: < 1 minuteEveryone, globally, is being affected by what is currently happening in our world. Every business, every family, every individual. I am writing this email from my home office, which, like many of you, has become the new normal. Video conferencing is now the go-to for client meetings, online-ordering is at an all-time high, and we…
Icebergs and Websites
Reading Time: 2 minutesLast month I had the pleasure of spending a few days in Newfoundland. One of the highlights of the trip was seeing a beautiful iceberg off the coast of Twillingate. This particular iceberg was estimated to be 150 feet high. Of course, that was only the part we could see. The part we couldn’t see, the…
Using Whitespace In Your Website
Reading Time: 3 minutesWhitespace has often been used as an effective marketing and design strategy. In this article, we’ll talk about whitespace and how it can be used in your website. What is Whitespace? Whitespace, or negative space, is the space between elements on a page. It can be the space surrounding website graphics, the space between blocks of…
New Year’s Website Cleanup
Reading Time: 3 minutes January has always been the time when we look at changing things up. We make New Year’s resolutions, maybe decide to start eating better, get a bit more exercise, or, as business owners, looking at what we can change in our business to make it more profitable and efficient. One thing that we should…
New Website Launched For The Imperial Theatre
Reading Time: < 1 minuteWe are super excited to announce the launch of the new website for the Imperial Theatre in conjunction with their 25th anniversary. In collaboration with Bruce Wright of Wright Advertising and Marketing, The Pridham Group rebuilt the Imperial Theatre website from the ground up, with a brand new look. Custom programming not only allows events to…
New Website Launched for Develop Saint John
Reading Time: < 1 minuteDevelop Saint John is an organization with a vision to grow Saint John by instigating investment in strategic real estate developments that add value to our community. Their mission is to grow the tax base in Saint John by relentlessly creating and seizing real estate opportunities and getting deals done. In a collaborative effort with The Wright Agency, who…
Website Launched for Blue Claw Property Management & Concierge
Reading Time: < 1 minuteWe recently had the pleasure of working with Blue Claw Property Management & Concierge in the design and development of their new website. Blue Claw Property Management & Concierge is a full-service residential property management company providing custom concierge services to discerning clientele on Cape Cod and Nantucket Island. The owners of Blue…
New Website Launched For Ready Arc Training And Testing
Reading Time: 2 minutesRecently we had the pleasure of working with Ready Arc Training and Testing on the development of their new website. Ready Arc Training and Testing is a private welding school located in Saint John, New Brunswick that provides professional welder training and testing. They found that their existing website was dated, information was difficult to…
5 Facts About Fonts
3 Ways To Improve Your Calls To Action
Reading Time: 4 minutesOn a website, a Call To Action (or CTA) is any element that encourages your website visitors to do something, or to “take action”. This may mean downloading a PDF, filling out a form, booking a consultation, buying a ticket, signing up for your service, etc. If you find your visitors are not taking action, there are 3 things you…
New Website Launched For McTague Insurance
Reading Time: < 1 minuteEarlier this week we launched a new website for McTague Insurance. McTague Insurance is an independent, locally owned and operated insurance broker with offices in Saint John, Quispamsis and Hampton. The Pridham Group was hired to redesign the existing website, which was looking dated and was difficult to use on mobile devices.
New Website For Mudge Engineering Associates Inc.
Reading Time: < 1 minuteWe love working with Maritime entrepreneurs, and we were lucky enough to work with Mudge Engineering Associates Inc., an Engineering Services and Solutions company based in Halifax, Nova Scotia. They had an outdated website and approached us to design and develop a new energetic website for them that was contemporary, effective, and customer sensitive. Working with their…
Stop Being Romantic
Monday Morning Marketing Moment #4
Reading Time: 2 minutesWelcome to our “Monday Morning Marketing Moment”. This is the fourth in a series of short blog posts that center around digital marketing. Today we will be talking about Coming Soon Pages. Launching a new website is exciting, but it’s also a lot of hard work. There is copy and images to be finalized, designs to…
Monday Morning Marketing Moment #3
New Website Launched For Amazeatorium
New Website Launched For Dunhams Run
Reading Time: 2 minutesHave you checked out the new website we recently created for Dunhams Run Estate Winery? It was awesome working with Tony Rickett and Macey and building a clean, yet informative website for his winery. We were lucky enough to be able to use some of the photos that Tony had taken of the vineyard…
Google Expands Mobile-Friendliness As A Ranking Signal
Some Common WordPress Terms Explained – Part 2
Reading Time: 3 minutesYesterday I explained some of the common terms you might see when hosting a WordPress website. Today, I will delve a little deeper into this, looking at URLs and Permalinks. Let’s continue … URL – URL is an acronym for Uniform Resource Locator. Every page on the Internet has a unique “address”, known as its URL. When you add links to…
Embedding A Twitter Feed On Your Website – Should You Do It?
Reading Time: 3 minutesIf you’ve been reading my blog, you know I am a fan of Twitter. Twitter is a great place to connect, share information, and build relationships. You have no doubt seen websites that have their Twitter feed embedded in their website, generally in the footer or sidebar. It’s fairly easy to do, but should you do it?…
Working With Images In WordPress
5 Website Mistakes You May Be Making
Reading Time: 3 minutesWhen building a website, every detail is important – from the content, to the images, to the placement of the various elements. Unfortunately, when launching a website, many things can be overlooked. With the proliferation of pre-made themes and DIY websites, many sites are being launched without thinking of how website elements work together, yet each having their own role.…
Website Design – How Far We’ve Come
Reading Time: 2 minutesThe very first website was launched on August 6, 1991. It was developed by Tim Berners-Lee and ran on a NeXT computer at the European Organization for Nuclear Research, CERN. It was a basic website that provided information about the World Wide Web project. This is what it looked like. Pretty basic stuff. Just text and some hyperlinks. Since then,…
How To Use Facebook Graph Search
Reading Time: 3 minutesYesterday I gave you a handy Facebook Checklist to help you maximize the effectiveness of your Facebook Fan Page. One of the items on the list makes reference to using Facebook Graph Search to determine what type of content your Fans are interested in. Posting relevant content on your Fan page is even more important…
A Big Reason Why Your Website Should Be Mobile Friendly – Google!!
Reading Time: 2 minutesWe all know how important a website is to your business. That’s a given. And, in the last couple of years, the importance of having a mobile friendly website has increased drastically. There are lost of reasons for this. One of the main reasons is the simple fact that mobile usage has been exceeding desktop…
Are You Ignoring Your Customers?
Reading Time: 2 minutesIn today’s digital marketplace, being engaged with your customers is more important than ever before. With the evolution of mobile devices, users are demanding your attention in ways we never would have imagined just a few short years ago. They want real-time information, and they not only want it now, they want it in a…
More Than A Pretty Picture
Reading Time: 2 minutesI recently had the pleasure of giving a presentation to the CBRG (Collaborative Business Referral Group), which is a Saint John networking group that focuses on passing qualified referrals to its members. The main chunk of the presentation was dedicated to the importance of having a mobile friendly website. As we all know, the usage…
Are You Making These Mistakes On Your Website? (Part 2)
Reading Time: 3 minutesYour website is one of the most important marketing tools your business can have. It is your 24/7 salesperson that never sleeps. Unfortunately, it can also be one of the most ignored parts of your business. Last time I talked about the issue of having an outdated website. This is the second of a series…
Are You Making This Mistake On Your Website?
Reading Time: 3 minutesYour website is one of the most important marketing tools your business can have. It is your 24/7 salesperson that never sleeps. Unfortunately, it can also one of the most ignored parts of our business. This is the first of a series of articles that discuss common website mistakes, and how to correct them. An…