If you are in business, using a Facebook Page to reach your customers is a given. With over 950 million users on Facebook every day, this is a market you cannot ignore.

However, just having a Facebook Page is not enough – in order for your Facebook Page to give you the biggest bang for your buck, there are some areas that you need to pay attention to.

Oh, and just to clarify, I am not talking about your personal Facebook profile, but rather a Facebook Page, the page where you interact with your customers, past, present and future.

So lets look at the top 4 areas that you need to concentrate on.

1. Cover Photo and Profile Image

Take some time to create an interesting cover photo. At The Pridham Group, we generally use PhotoShop to create Facebook cover photos, but another great (and free) resource is Canva. Whichever method you choose, be sure that the image that you use is clear and sized correctly (815px X 351px).  When adding text, make sure it is done with a font that is easily read and stands out from the background.

The same goes with your profile image. Either use a professional portrait or your company logo.

Here are some great examples of Facebook cover photos and profile images that are well executed and catch your eye …

2. Call To Action

Facebook now allows you to create a Call To Action, such as “Book Now”, “Call Now”, “Contact Us”, etc.

This is very similar to a call to action on your website – you are asking viewers to do something. By adding this button, you are giving potential customers an additional method of interacting with you.

3. About

Take the time to fill out your Facebook “About” section. Many businesses do not realize the importance of this section and leave it sparsely populated, or worse, blank. Add information about your company and be sure to add a link to your website, as well as to your other Social profiles, such as Twitter, LinkedIn, YouTube and Google+.

To sum up ..

… make sure you have an interesting, clear cover photo and good profile image, configure your call to action, and fill out your About section. These should take no more than an hour or two to complete, but will be very beneficial to you in the long run.

I’d love to see what you have done for your Facebook Page. Post a link to your page in the comments below, and let me know what is working for you.