5 Ways To Make Your Blog More Interesting
Let’s face it. For most of us, business blogging is hard. I know it is for me. Coming up with new ideas, doing the research, and then doing the actual writing are all big pieces of it. It takes time, patience, strategy, consistency and perseverance.
Then, of course, we want to make it interesting for our readers. We want them to keep coming back for more. And ultimately, we want them to become our clients.
On that note, here are a few ideas on how you can make your blog posts more interesting and readable.
1. Avoid the “Wall Of Text”
Keep your content broken up into bite-size chunks. People read web pages much differently then they do, say, a book. Web pages (including blog posts) tend to be scanned. We are looking for the information that provides us the most value, and we want to find it easily and quickly.
Long paragraphs can be very daunting to read on a computer, and even more so on smaller mobile devices.
Short paragraphs, section headings and bullet points are all great ways to break up online content.
2. Use Examples
This is particularly useful when writing a how-to blog post. For example, if you were writing an article about dog training, you could provide real-life success stories of how people overcame challenges in their dog’s behavior.
See what I did there?
3. Be You
The most interesting blog posts are the ones where the writer’s personalty shows though. When I read a post like that, I get a feeling that I am getting to know the author, or, at the very least, a small glimpse into their life.
This isn’t always easy, especially when you are not a trained writer (like me for example). It’s hard to inject your personality into a “how-to” post, or one that is centered around an industry-specific subject. But writing in your own “voice” can mean the difference between a mundane article that gets quickly scanned and forgotten, and an interesting one that gets read and, hopefully, remembered.
Don’t be afraid to be personable, just as long as your are maintaining a level of professionalism.
4. Use Statistics
What? Statistic are boring aren’t they?
Well, yeah, they can be, but if they are used sparingly and are directly related to the content, they can add interest and value to your blog post.
For instance, did you know that …
- Blogs get the highest traffic on Monday mornings
- Blogs that are posted on Thursdays get the most social shares
- People that blog on a daily basis get 4 times the sales leads than people who blog weekly or less
The point is, statistics can be interesting to the right audience, and they can lend at lot of credibility to your subject matter.
5. Write About Specific Challenges or Problems
Is your audience looking for specific information? Do they have questions you know the answers to?
The reason you are in business is because you offer a product or service that is a solution to your customers’ problems. Listen to your customers. Are there specific things in your business that you are always being asked about? Those are perfect ideas for blog posts – ones that you know your clients (and your potential clients) are already interested in.
In fact, this particular blog post is the direct result of a conversation I had with one of my clients.
To Wrap Up
These are just a few ways of making your blog posts more interesting and easier to read. What are the things you like (or don’t like) when reading a blog post? Let me know in the comments below. I’d love to know your thoughts.
Oh, and if you know someone who may find this content helpful, feel free to share!