Monday Morning Marketing Moment #2

Promoting Your Website

Welcome to our “Monday Morning Marketing Moment”. This is the second in a series of short blog posts that center around digital marketing.

Today we will be talking about promoting your website.

There are 2 main ways of promoting you website – online  and offline.

Online Promotion

Blogging

Online promotion of your website is vital to being found in Search engines. Keeping your content fresh and updated is one of the most important things you can do. Google in particular is now, more than ever, placing more importance on the content of your website.

Blogging on a regular basis is one of the easiest ways to ensure your website is kept in front of your customers.

For some people (including me), blogging can be difficult. I have always found that the best way to stay on track is to create a blogging plan.  Create a repeating entry in your calendar, or an application like CoSchedule, to allow yourself time to bog. I generally try to block out 3 hours a week for this purpose.

In addition to this, it can be helpful to create a list of blog topics in advance. I keep a running list of possible topics in Evernote, with a short description of what I want to write about.

Social Media

Social Media is another area that deserves your attention. Take some time each day to post on various Social Media sites – Facebook, Twitter, Instagram, Pinterest, Google+, etc.

One of the best ways of making sure you are posting on as regular basis is to use scheduling tools. Three of my personal tools of choice are Buffer, Facebook’s Publishing Tools and Latergramme. Hootesuite is another great choice.

You  also want to be monitoring your social media profiles on a regular basis – responding to comments, thanking people, etc. In addition to scheduling, It’s important to make sure you have real time interaction with your followers.

Mobile Friendly

Having a mobile -friendly website is extremely important now that Google is using it as a ranking factor. If your website is not mobile-friendly, this should be one of the first things you concentrate on.

Email

Having a professional email signature is also important. Include the URL of your website, along with links to your Social Media profiles.

Offline Promotion

We can often become so focused on our online promotion, we forget about the various ways we can promote our website offline.

Business Cards

Business cards should not only have your email address on them, but the URL of your website as well.

Letterhead, Flyers, Posters, and Brochures

Every piece of printed material you create for your business should have your website address clearly visible. One of the first things potential clients will do is go to your website, so make it as easy as possible for them to find it.

Vehicles

Many companies will put the name of their business and their phone number on their vehicles. Surprisingly though, many will neglect to include their website. Most people find it much easier to remember a website URL than a phone number, so if you are advertising on your vehicle, make sure you include your website.

To Wrap Up

These are just a few ways of promoting your website. What do you do to promote your website? Let me know in the comments below!

 

 

Mark Pridham

Mark Pridham is the owner of The Pridham Group, a digital agency based in Saint John, New Brunswick. A life long resident of Saint John, Mark is passionate about design, entrepreneurship, and supporting and promoting local businesses.